Matching gifts, also known as corporate matching gifts, are a type of philanthropy in which companies financially match donations that their employees make to nonprofit organizations.
When an employee makes a donation, they’ll request the matching gift from their employer, who then makes their own donation. Companies usually match donations at a 1:1 ratio, but some will match at a 2:1, 3:1, or even a 4:1 ratio.
While over 26 million individuals work for companies with matching gift programs, not many donors know about matching gifts, which means a whopping $4-7 billion in matching gift funds goes unclaimed each year. To tap into the 84% of donors who say they’re more likely to donate if a match is offered, you must educate your donors about their matching gift opportunities!